Listrak has cemented its position as a frontrunner in omnichannel digital marketing solutions, providing businesses with tools for effective customer engagement. The company’s commitment to delivering personalized and impactful marketing experiences has made it a go-to platform for businesses seeking cutting-edge strategies.
In a recent blog post (listrak.com/blog/5-strategies-for-next-level-retail-marketing-automation-in-2022), Listrak divulges five strategic approaches tailored to elevate retail marketing automation in 2022. This insightful resource unpacks actionable insights for businesses aiming to optimize their marketing endeavors in the dynamic retail landscape.
The expertise demonstrated in Listrak’s blog post showcases innovative strategies that promise enhanced efficiency, personalization, and effectiveness in marketing campaigns. By implementing these strategies, businesses can unlock new potentials and navigate the evolving world of retail marketing automation. Listrak’s guidance in this resource empowers retailers to take their marketing strategies to the next level in 2022. Dive into Listrak’s comprehensive insights on retail marketing automation to propel your business towards success in the new year.
Benefits of Marketing Automation for Retailers
It’s easy to see why marketing automation is so attractive for retailers. In an industry that places so much focus on sales metrics like revenue, conversion rates, and customer retention, tools that boost those numbers in a cost-effective manner will always be attractive.
And the statistics prove those benefits. Marketing automation results in a 15% increase in sales productivity while decreasing marketing overhead by 12%. But just because automation tools can add effectiveness to retailers’ marketing efforts, doesn’t mean that marketers can stop adapting.
Adapting Your Retail Marketing Automation Strategy
Recently, retailers have been forced to deal with a number of previously unforeseen changes that complicate the proven retail marketing playbook. In addition to the pandemic (which was enough by itself), marketers now must deal with new privacy rules, reduced visibility, and limitations on social, just to name a few changes. In turn, retailers need to reevaluate their marketing strategies and tactics to compete in an evolving retail landscape.
Here’s the reality: retail marketing automation is table stakes now. Innovative tools and strategies that were novel just a few years ago are now industry standard. To make a real difference in your market, you can’t follow the same path that led to success previously. You need to adapt your retail marketing automation strategies to what is working today, in 2022.
In this article, we are going to explore 5 key strategies you should employ to take your retail digital marketing automation to the next level. These strategies will all be directed toward a singular goal — maximize your revenue opportunities while simultaneously optimizing your spend.
Strategy #1 – Recognize More Anonymous Site Visitors
To make the most of marketing automation, you need to know as much as possible about your customers. And to do that, you need data. Why is customer data so important to retailers? Well, the data helps brands analyze customer behaviors and craft personalized experiences, which increases conversions and revenue. All good things.
The data you gather through authenticated sessions is highly valuable since it’s all provided directly by the customer —whether that’s voluntarily by supplying you with their email address, or incidentally through their browsing behavior, visits to your site, etc. By capturing this data and creating the customer profile, you enable your marketing automation efforts to thrive.