The digital marketing industry in India was valued at nearly USD 4.5 billion in the year 2022. And it will not stop here. It is expected to become a USD 24.1 billion market by the year 2028.  So, undoubtedly there will be a lot more digital marketing agencies to open and grow large. The educational field would not be an exception.
Hiring a digital marketing agency for education industry can significantly contribute to the expansion and recognition of educational institutions and their degree programs.
Role of Digital Marketing in Driving Student Enquiries
Digital marketing plays a huge role in many sectors of the educational industry.
An online presence is highly advantageous for educational institutions as it significantly enhances their credibility. As the internet has become the go-to source for obtaining information, having testimonials from former students, displaying certificates and achievements, as well as showcasing recent results are crucial in establishing the institution’s credibility. With this information, people become aware of the institution’s credibility through digital marketing.
Digital marketing has become the trump card to attract new students to colleges and universities in the new tech era. While it is important to recruit good teachers in the institutions and properly guide all the students, online marketing services have become essential for educational industries to get to the top. Parents and students will usually search for educational institutions online because it is the easiest way. An educational institute must thus appear first in the search results. Strategies like Google Ads, SEO, and personalised experiences can drive enquiries and attract more students.
Attracting The Target Audience
Colleges and universities benefit from digital marketing by cost-effectively reaching their target audience. One way to attract your target audience is by creating a strong social media presence on platforms that your audience is active on. This can include platforms like Facebook, Twitter, Instagram, LinkedIn, and others. By posting regular, engaging content and interacting with your audience through comments and direct messages, you can build a relationship with your followers and create a loyal fanbase.
Institutions can customise their marketing and advertising to prospective students depending on their interests and activities by using data analytics. This can assist universities in providing a more tailored and engaging experience for prospective students, boosting the possibility that they will inquire or apply.
The most common disadvantage of traditional or print advertising is that you can’t get instant feedback about your product or service. You need to reach out to people, conduct surveys or questionnaires, and gather and analyse data for proper insight. In digital marketing, especially social media marketing, you can get instant feedback from the audience and readily implement changes in practice. It eliminates all the costs involved in setting up surveys or gathering or convincing people to participate in the same.
With the help of digital marketing agency for education industry, educational institutions can use retargeting tactics to reach out to prospective students who have expressed interest in their programmes but have not yet inquired or applied. This can boost conversion rates and generate more student inquiries.
Strategies to Drive Enquiries for Colleges/Universities in India
Here you will find some o the most effective strategies of digital marketing to drive enquiries for colleges or universities in India.
- Creating a secure and well-organized website with proper user experience design.
- Optimizing SEO (search engine optimisation) and maximising organic traffic.
- Running ads on Google, Facebook, Instagram or other social platforms.
- Implement content marketing strategies to attract target audiences.
- Gather media attention by running online campaigns.
- Taking the help of online marketing services to optimise social media content, conversion-oriented content, traffic-oriented content, on-page and off-page SEO, Ad placement, link building, etc.
In the digital age, traditional advertisements are on the back foot. Every day the number of people on digital media is growing. In such a populated country like India digital media plays a valuable role in the marketing strategy of any industry. With more people spending time online, educational institutions can leverage digital marketing strategies to reach their target audience effectively and build a strong online presence. A good Digital marketing agency for education industry would help in this process.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.