A CRM (Customer Relationship Management) system is used in many industries to optimize business performance and maximize profitability. In the real estate sector, CRM lead management software is used for streamlining the marketing process, and establishing better communication in the system.
The end goal is to improve customer relationships and maximize sales conversion. The three stages of lead management include capturing, processing, and conversion. ACRM software help in managing the online & offline lead integration, centralizing data collection, and mapping buyer profile to name a few.
Importance of Real Estate CRM Lead Management System
The main purpose of a CRM system in real estate is to minimize the challenges faced in lead management. The real estate business primarily operates on the efficacy of the leads, agent’s performance, lead priority, and follow-ups. An efficient lead management system ensures that all these things are in check with the help of a proactive marketing strategy.
What is the Best CRM Tool for Real Estate Business?
Many CRM tools are available in the Indian market that come with their benefits. The best one for a real estate business is the one that is designed for the real estate market. It helps in managing the mass inflow of leads from different sources and maximizes lead conversion. Here are some of the features that you should look for in a CRM tool:
Online and Offline Lead Capturing
The best CRM software has a central system where the data from various sources is stored. The offline and online leads can be easily tracked in this system which helps in planning the right strategy to take the lead forward in terms of follow up, auto-lead scoring and finally converting the lead. The centralized system makes sure that the business does not lose track of any lead.
Identify and Group Leads
Once you have a large pool of leads, you need to identify the right lead and group them. A CRM system identifies and groups leads based on custom parameters. These parameters can be the source, booking status, date, funnel stage, and more.
Lead Distribution
Lead distribution is an important part of lead management in the real estate business. Lead distribution means assigning the right lead to the telecaller which results in quicker lead conversion. The telecaller follows up with the lead to know its probability of conversion in the sales funnel.
Lead Nurturing
In simple terms, lead nurturing means maintaining a relationship with the lead from the moment it enters the sales funnel until it exits. Various marketing strategies are applied at different stages of the lead to maximize the chances of sales conversion. Call features, social media advertisements, and other aspects of the marketing mix are used to nurture the lead.
Sales Prioritisation
Every lead that enters the system does not convert. In the real estate industry, the probability of closing sales is very low if the traditional method is used. By opting for a CRM system, the real estate business can get greater insight into the lead and its likelihood to convert.
In case the lead needs to be prioritized first, the marketing team acts accordingly. Choosing the right CRM lead management system is very easy as the market has some very good options. Focus on the CRM systems that are designed specifically for the real estate market.