Monday, September 25, 2023

How to Add Email Signup Form to Shopify Store? Ultimate Guide

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Adding an email signup form to a Shopify store is a crucial step in building a robust customer base and driving engagement. With email marketing being a highly effective tool for bringing up leads and promoting sales, integrating a signup form can significantly enhance a store’s marketing strategy. To achieve this, Shopify offers various options, including built-in features and third-party apps. 

By utilizing Shopify’s native form builder or using email marketing apps, store owners can create personalized and visually appealing signup forms. Implementing strategic placement, attractive incentives, and simple integration with email service providers ensures an optimized user experience, facilitates list growth, and enables targeted email campaigns for increased conversions. It will 

Below I have explained in details all the working ways of email signup from shopify store. 

Method 1: Using Shopify’s built-in email marketing tools (Shopify Email)

Shopify provides its own email marketing tool called Shopify Email, which allows you to create and send email campaigns to your customers. With this method, you can easily add an email signup form to your store’s website.

1- Log in to your Shopify admin panel.

2- From the left-hand sidebar, click on “Marketing” and then select “Campaigns.”

3- In the “Campaigns” section, click on the “Create campaign” button.

4- Choose the “Email” option.

5- Select the audience for your campaign (e.g., all customers or specific customer groups).

6- Customize your email content as desired and include a call-to-action (CTA) button or link to encourage customers to sign up.

7- In the email content editor, click on the “Sections” tab.

8- From the available sections, drag and drop the “Email Signup” section onto your email template.

9- Customize the appearance of the email signup form using the options provided.

10- Save and send your campaign.

This method allows you to collect email addresses directly through the email campaigns you send using Shopify Email. 

Method 2: Using Shopify Apps

Shopify offers a wide range of apps in its app store that can help you to add email signup forms to your store. Here’s how you can do it using one of the popular apps, such as Privy:

1- Log in to your Shopify admin panel.

2- From the left-hand sidebar, click on “Apps” and then select “Visit Shopify App Store.”

3- In the app store search bar, type “Privy” and hit enter.

4- Choose the Privy app and click on “Add app.”

5- Follow the prompts to install and set up the Privy app.

6- Once installed, go back to your Shopify admin panel.

7- From the left-hand sidebar, click on “Apps” and select “Privy.”

8- In the Privy dashboard, click on “Create New Campaign” and choose the type of campaign you want (e.g., pop-up, slide-in, embedded form).

9- Customize the appearance and behavior of the signup form.

10- Configure the email integration settings to ensure that the email addresses collected are stored properly (e.g., in your Shopify customer list or in your email marketing platform).

11- Save and activate your campaign.

Method 3: Using Custom HTML/CSS

If you have some knowledge of HTML and CSS, you can create a custom email signup form and embed it directly into your Shopify store. Here’s how:

1- Log in to your Shopify admin panel.

2- From the left-hand sidebar, click on “Online Store” and then select “Themes.”

3- In the “Themes” section, click on “Actions” and select “Edit code” for the theme you want to modify.

4- In the “Layout” section, locate the file called “theme.liquid” and click on it to open the code editor.

5- Scroll through the code and find the appropriate location where you want to add the email signup form (e.g., the footer, sidebar, or a dedicated page).

6- Add the following HTML code to create a basic email signup form:

<form action=”/contact#contact_form” method=”post”>

  <input type=”email” name=”contact[email]” placeholder=”Enter your email” required>

  <input type=”submit” value=”Subscribe”>


1- Customize the HTML and CSS code as desired to match your store’s branding.

2- Save the changes to the “theme.liquid” file.

3- Test the form by submitting an email address and ensuring that it gets stored correctly in your Shopify backend. Its working is somehow similar as you optimize custom product tag images in shopify.

Remember that if you choose this method, you might need to integrate the email signup form with an email marketing service manually to collect and manage the email addresses effectively.

These are three different methods you can use to add an email signup form to your Shopify store. Choose the one that suits your needs and technical abilities the best.



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