Looking to scale your cleaning business? Start with advertising.
Digital ads are cost-effective and enable targeting by age, location, and interests. They help you reach new and potential customers beyond word-of-mouth.
You can easily manage your online ads, tracking what’s effective and what’s not. This data can also inform your traditional advertising strategies.
In this post, we will present innovative ideas for your cleaning business ads:
What makes a great cleaning ad
An outstanding cleaning advertisement should feature these five key components:
Visuals: Incorporate a photo, image, infographic, or video to create an eye-catching visual element for your advertisement. This will grab viewers’ attention and prompt them to engage with your message.
Branding: Ensure that your cleaning company’s name, logo, and slogan are included. Your branding identifies who you are and helps potential clients remember you.
Tagline: In just a few words, convey what customers can expect from you or what makes you unique—for instance, “ISSA-Certified Office Cleaning” or “Cleaning Your Carpets Like No One Else.”
Text: The supporting text, often referred to as ad copy, elaborates on your tagline and provides additional context for your message. For example: “We use our 50-point checklist to clean every corner of your home. Discover how clean your home can be!”
Call to Action: Every advertisement should have a call to action (CTA). This is the step you want the reader to take, such as calling, emailing, or clicking a button.
By incorporating these elements, readers will recognize your ad, comprehend your message, and know what action to take next. This strategy will assist you in attracting clients for your cleaning business.
Pro Tip: Any social media post can be turned into an ad by promoting it on social platforms. For example, allocate some advertising dollars to an Instagram post, and it becomes an instant cleaning advertisement.
13 catchy house cleaning ads examples
Here are 13 examples of advertisements for cleaning services, encompassing residential, commercial, and housekeeping businesses. These businesses are located in various regions but employ similar strategies to engage their audiences.
Let’s delve into their advertising techniques and learn how to design your own effective cleaning ads.
1. Lead with your branding
The Adèle Express brand is highly polished, making it easily recognizable. This is prominently featured in the ad by showcasing a smiling team member in a branded uniform. Upon closer inspection, you can also notice that the team member is utilizing the company’s own branded cleaning supplies.
Displaying images of the actual individuals who will be cleaning homes or offices in your advertisements enhances the personal touch and brand identity. It fosters trust, humanizes your business, and showcases your professionalism.
Expert Advice: Develop a comparable advertisement by capturing an on-the-job photograph. Lacking a branded uniform or even a brand? Create one using a branding tool like Looka.
2. Advertise a contest or promotion
Go Clean Co. promoted their annual 12-week cleaning challenge through an item giveaway in their advertisement. The advertisement featured a meticulously arranged image showcasing the prize in an appealing manner.
Their prompt urged viewers to engage by commenting on the post. This strategy of audience involvement enhances the performance of advertisements, increasing their visibility and attracting more potential clients.
A valuable tip offered is to ensure that promotions involve giveaways that do not adversely affect the company’s profitability. It is suggested to commence with modest offerings such as a complimentary or discounted cleaning session and gradually escalate to more substantial prizes, such as a year-long free cleaning plan.
3. Show actual results with before-and-after photos
GreenHouse Cleaning Services exhibited the effectiveness of their services through straightforward before-and-after images. This method is quite simple to replicate. Capture a photo prior to commencing cleaning in a notably grimy area, exert effort in cleaning, and then capture another image upon completion. Sharing and endorsing these visuals on various social media platforms such as Facebook and Instagram aids in expanding your outreach to potential clients. If they find the outcomes appealing, reaching out and scheduling a visit becomes convenient. Additionally, leverage our complimentary before-and-after image generator to craft your advertisement akin to the one depicted above.
4. Time your ads for seasons and holidays
At the close of the year, My Amazing Maid put forth a cleaning services advertisement, coinciding perfectly with the onset of the New Year. This period marks a time when individuals formulate resolutions for the forthcoming year, often centered around saving time or maintaining a tidier home.
The timing of this advertisement was impeccable, as it tapped into the resolution mindset prevalent during this season, thereby positioning My Amazing Maid’s house cleaning service as an ideal choice to commence the new year.
Valuable Tip: Stay attuned to seasonal shifts and impending holidays, aiming to share relevant content approximately once per month. This approach ensures ongoing relevance without lapsing into repetitiveness.
5. Engage viewers with video content
Clean Results recently released a video showcasing their offerings, team, and the benefits of collaborating with them. The video is dynamic, with impressive production quality, which appeals to potential clients.
Additionally, the video features a call-to-action offering a complimentary estimate for cleaning services. This allows interested parties to engage in a no-obligation discussion and receive an approximate cost, facilitating the evaluation of whether the partnership is suitable.
A helpful suggestion is provided, advising viewers to either create their own video using a smartphone or enlist the services of a professional videographer. Incorporating real team members in the advertisement can foster trust with prospective customers.