Powerful Strategies for Better LinkedIn Engagement

LinkedIn is a powerful social media tool for any professional looking to expand their network and grow their likes.

It’s one of the few platforms that allows you to create connections with people who otherwise wouldn’t know about your work, meaning it can be an essential part of your job search or career development strategy.

So if you’re like many business professionals, you’ve probably invested some time into building your LinkedIn profile and connecting with other professionals on the site.

But what happens when there aren’t any new messages in your inbox? Or what can you do when your posts aren’t getting as many likes or comments as you’d like?

Have you ever wondered why no one seems to reach out to you on LinkedIn or comment on your posts?

Well, the truth is that there are ways to get more engagement with your LinkedIn profile.

In this article, I will share some powerful strategies that will help you get more engagement from your LinkedIn likes and connections.

LinkedIn Do’s and Don’ts

 

On LinkedIn, there are some things you should avoid doing. On the other hand, there are a few things you need to do. Let’s look at some of them: 

1- Don’t Post Too Much Content at Once 

If you have a lot of information to share, break it down into smaller chunks so that your readers can digest it easily. That way, they won’t feel overwhelmed by all the text. And remember: less is often more!

2 – Use Images, but Not Every Time

Images add personality to your writing, making it easier to read and understand. They also give your message visual appeal, so try to use photos whenever possible. 

The most important photo is probably your profile picture. But if you’ve already taken care of your profile picture, it’s always a good idea to include photos in your posts.

3- Keep Things Short Most of the Time 

People skim long articles online, but shorter articles are often better received because they don’t take as long to read. 

If you want to write something long, consider breaking it up into multiple parts and publishing them over some time, rather than posting it all at once. 

Of course, there’s a time and place to publish a large feature, too. However, it helps if you’re strategic about it.

4- Don’t Forget to Include Links 

Links allow users to click directly to another website, giving them access to additional resources. 

However, it’s best to always provide these links in your comments because LinkedIn automatically reduces the reach of any type of content that tries to take users away from the platform.

5- Answer Other People’s Questions 

When someone leaves a question in the comments on your post, it shows they are interested and want to connect with you. 

Responding helps build trust between you and the said party, which can also increase engagement.

Speaking of content, what type of content does well on the social platform Linkedin? 

What Kind of Posts Get the Most Engagement on Linkedin?

The answer is simple: anything related to work. People love to talk about their jobs, mainly because it allows them to show off their expertise. 

Whether you’re sharing tips for improving productivity or discussing how to effectively manage projects, people like to hear about what you know.

But even though work-related topics seem to perform very well on LinkedIn, there are still plenty of opportunities to engage with followers outside of those areas. Here are three ways to do that:

1- Share Interesting News 

Interesting events happen every day all over the world. Sharing relevant updates allows you to connect with like-minded people who may value your perspective. 

You could say that you’ve been reading about a certain topic lately and now would be a great time to share that knowledge with others.

2- Ask Thought-provoking Questions 

Asking thoughtful questions forces people to think critically about issues that matter to them.

Questions can lead to fascinating conversations as everyone shares their opinions on different topics. 

Plus, when you ask questions, you’ll likely get answers from other community members. These answers will help you learn more about yourself and the industry in question.

3- Give Advice 

If you feel confident in your ability to provide helpful insights, why not share your thoughts on specific situations? 

Or maybe you have a friend who needs help with a project. In either case, by offering guidance, you’re giving back to the community while also building relationships.

How Can I Increase My Engagement on LinkedIn? 

There are a lot of things you can do to boost your LinkedIn engagement rates. But before we get into the details, let’s first talk about what exactly “engagement” means.

In short, engagement refers to the number of times your audience interacts with your profile. This includes likes, follows, clicks, etc., so if you see this metric increasing, you should celebrate!

Now that we understand what engagement involves, here are five steps you can take to improve your LinkedIn engagement rate:

1 – Ensure Your Cover Photo Represents Your Brand Identity

Your cover image plays a big role in determining how much attention your profile gets. 

When someone visits your profile, they’re curious; they want to get a quick sense of who you are and what makes you unique. Therefore, it’s crucial to choose an image that accurately represents your business.

For example, if you run a law firm, use a professional photo instead of something silly like a cat wearing glasses. Similarly, if you sell products online, select a photo of the product instead of a generic photo.

2- Add Compelling Content 

The best way to engage your audience is through quality posts. That said, there’s no need for long-form articles or lengthy blog posts. 

There’s a time and place for longer-form content; LinkedIn Pulse. But if you want to see decent engagement rates, focus more of your attention on status updates. 

These short messages allow you to quickly update your followers on new developments in your company or provide tips on topics related to your niche. 

And because they’re shorter, they tend to be read more quickly than longer posts.

3- Be Consistent 

It may seem obvious, but consistency is important. The same goes for posting frequency. You don’t have to post every day but try to maintain a steady flow of activity throughout the week.

4- Use Relevant Hashtags 

Hashtags help people find profiles based on keywords, so when using them, think carefully about which ones would resonate most with your target market.

5- Promote Yourself Regularly 

You’ve probably heard this advice from other experts, but it bears repeating. One of the easiest ways to increase your follower count is to promote yourself frequently.

These are all great tips that you can implement right away with a good chance of success; take a look at the business profiles of other people in your industry with the highest engagement rates on LinkedIn and you’ll see that they’re implementing these tips too. 

But what if you’re just starting? Or what if you haven’t posted any content on the social media platform LinkedIn? What should you post first?

What Should My First Post on Linkedin Be? 

If you want to start building relationships on LinkedIn, creating a short introduction video is a great way to start.

This type of content allows you to introduce yourself while also providing value to your viewers. It doesn’t matter if you create a 30-second clip or a 60-second presentation – either way, as long as it’s short, it will give potential clients – and your target audience – a better idea of ​​who you are and why they might benefit from working with you.

Once you publish your video, you can attach the post to your profile; anyone who visits will learn more about you and get a personal experience.

From there, you can mix up your content creation process. Post a long-form post once a month. Try recording a video once a week. And track your progress. 

One important point to always remember is: to only connect with — or accept connection requests from — LinkedIn users in your target audience. There’s no real value in connecting with people who aren’t in your space because your content won’t hit home no matter what you post.

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