Customers are told to respond well to explainer videos. They’re likely to buy after watching explainer videos that explain a product or service in a precise, yet amply detailed manner. Explainer videos are a great marketing tool as they can build a link with a solid emotional need with a new enticing mechanism or product, giving the viewers an irresistible offer to solve their problem instantly.
In this blog, we’ll look at five of the most in-demand explainer video types that you should consider creating in 2024.
Custom Explainer Videos
In the age of AI, customizable explainer videos stand out as a fantastic choice, and triumphs over other types of explainer videos. Template-based explainer videos might be easier to churn out in a matter of hours, but that’s what everyone is already doing.
Assuming you want to stand out and produce something that’s truly eye-gazing, you might want to consider investing in a highly customizable explainer video. Customization opens a whole plethora of options from customized storyboarding to creation of visual assets from scratch, professional voiceover, original sound design, and character work.
Moreover, given that you’ve a brand theme, you can create videos within the theme, and live up to your brand aura with ecstatic video content. To create customizable explainer videos, consider partnering up with an explainer video company. Additionally, you can produce customizable explainer videos for the following reasons:
- Introduce a new SaaS product or software to the audience
- Educate about a concept that’s worth paying attention to
- Marketing product or services by tying them to a riveting story
Animated Character Explainer Stories
Animated characters can really light up your story experience. People remember stories, as they stay with them forever. Sell a story and tie a product to it. You’ll find it a lot easier to build emotional resonance with it.
Plus, explainers that feature animated characters are fantastic to elicit a warm response from the audience, and sell the message with a humorous style of expression. People adore character personas, and animated characters can be imagined in all kinds of fun, and witty scenarios.
If you’re having a hard time catching the attention of your viewers, try using stylized animated characters to explain your products. Moreover, you can use animated explainer videos for a variety of purposes including:
- Teaching new ideas or concepts that are tricky
- Shake up social media with something dynamic, fun and memorable
- Create an explainer that can be switched to a video ad for marketing purposes
- Introduce a new product or build an exciting brand aura to edge out competitors
Whiteboard Explainer Videos
Whiteboard animations are classic, they stand out as a timeless option for business explainers. Moreover, whiteboard explainer videos are cost-effective and any company with a tight budget can afford their production. Even though animation is less, the act of things emerging from a drawing hand keeps the viewer hooked till the very last second.
You may produce whiteboard explainer videos for any of the following reasons:
- Build trust with investors or potential customers
- Simplify a complex product or concept, or launch a new product concept
- Educate students about complex subjects such as Economics, Business, and Finance
- Create high quality training videos that hold attention, and improve retention
Timeline Explainer Videos
Another popular type of explainer video are timeline explainer videos. Companies create them to show their history, milestones, journey, KPIs, vision and much more. When it comes to using elements, timeline explainers can include motion graphics, animation, teasers, and much more.
You may use timeline explainer videos for any of the following reasons:
- Pitching to investors with an animated video deck
- Showcase numbers and milestones to delight your target audience and potential investors
- Produce an internal timeline explainer to show new employees how you’re company has passed
Live-action Explainer Videos
Ideal for tangible products, live-action explainer videos are perfect to walk your customer through the entire product and process from different angles. Plus, the advantage of live-action is it allows you to humanize explainers for the better. Live-action videos may turn out a fascinating choice especially when you’ve to educate the audience. There’s lots of learning content available on YouTube that is created in the format of live-action explainer videos.
Moreover, if you’re a fan of animation and motion art work, I would recommend experimenting with hybrid style explainer videos. Also, if you’ve digital products or services, and you feel like creating explainer videos for them, make sure to opt for screencast explainer videos. In addition, you may produce live-action explainer videos to achieve any of the following goals:
- Create video content that is delightful for the audience on social channels
- Create detailed educational videos that can be used for an enticing ad
- Launch a new company, introduce a new product or review tech gadgets
Bottomline
Let’s wrap this one up. We covered the essence of creating explainer videos, and walked you through five of the most in-demand explainer videos in 2024. We also penned down the scenarios where each explainer video type may be suitable for your use.
Hope you got a nugget or two from this one.