Every Indian living in a city has at least one online ordering app for food on their phone. The convenience it offers modern-day humans is one of the biggest reasons for the success of food delivery apps.
Our lives are highly impacted by technological advancements, and we are increasingly becoming dependent on the digital space to get things done.
India is a country with a huge population, and a large number of restaurants are still running in a completely offline mode. It is time that restaurants join hands with technology and take their restaurant business online by partnering with an online food ordering app.
One of the most ideal online food ordering apps in India is the HathMe food delivery platform. It is unique in its approach because it offers perks such as a free registration process, lower commission rates, a dedicated delivery fleet, and faster payment release. It is also the most cost-effective food delivery platform in India. It is known for offering high-quality food items at an insanely affordable price.
Online ordering apps’ benefits for Indian restaurants
Online ordering apps have multiple benefits for restaurants, and most of these benefits lead to robust growth. We will be discussing some of these benefits in the article.
- Increase in reach and visibility
Online food ordering apps improve the visibility of restaurants by providing them with a platform. This helps them increase their reach and, likewise, their revenue.
Online food delivery platforms help restaurants transcend physical restrictions, reach people all across the country, and accordingly set up a dark kitchen in each location to cater to their customers. Proper marketing strategies help restaurants achieve their goals in less time.
- Convenience, satisfaction, and instant gratification for customers
We all have heard the saying, “Time is money,” and online food ordering applications do a good job of saving customers’ time by delivering food within a few minutes.
Customer satisfaction is of prime importance in a service-based business. Food-ordering apps achieve this by bringing convenience and instant gratification to customers.
- Order Accuracy
Food delivery apps are backed by technology, various tools, logistics, and a dependable workforce to ensure accurate delivery.
The online food ordering system ensures that food orders are correctly received and delivered. So that food delivery agents pick up the correct order and deliver it to customers’ doorsteps.
- Customisation
Online ordering apps create space for customers to customise their orders according to their preferences. This has been made possible by designing the application or website in such a way that it allows consumers to add their preferences and get their food delivered to them in very little time.
- Automation
Online ordering apps automate the entire delivery process to reduce mistakes while processing orders. This enables staff to serve the restaurant efficiently.
- Empowered with data-driven insights
Food ordering apps usually have a huge customer database due to the large number of users registered on them. This allows them to have a strong understanding of customer behavior, and strategise their marketing tactics accordingly, optimise menus, and help restaurants build their businesses.
- Inventory Management
Food ordering apps these days provide inventory management systems to restaurants for food, dry goods, spices,liquor & beverages, cooking equipment, etc. It helps restaurants manage the right amount of food and ingredients so they have just enough stock for customers but not enough to spoil. This helps lessen the loss of food, lessen the loss of restaurants, and increase their profits.
- Delivery staff management
Food delivery platforms recruit and provide a dedicated delivery fleet to restaurants in different locations. This takes a huge responsibility off of restaurants because each time they get an order for food, a delivery agent arrives at them to receive the order.
- Integrated payment system and security
Food ordering apps have integrated payment options that are fully encrypted for maximum security so that transactions can take place securely.
- Real-time transaction updates
Food delivery platforms provide updates to both parties, that is, the customer and the restaurant owner. This improves trust, enhances transparency, and benefits businesses, customers, and the platform.
- Multiple payment options
Food delivery platforms offer multiple payment options and unique QR codes for restaurants and customers, so transactions can happen smoothly. The payment options available are UPI, cash on delivery, net banking, and cards.
- Customer support
Food ordering apps have a customer support system for addressing issues and complaints. This enables customers, delivery agents, and restaurant owners to lodge their complaints regarding any issues. Food delivery platforms usually solve issues very quickly.
Conclusion
These were the 12 benefits of online ordering apps for Indian restaurants, and HathMe is the platform that provides all the above-mentioned benefits. Download the HathMe app from the Google Play Store and start your glorious journey now.